Aug 13, 2008 Posted by Brian Monahan on Aug 13, 2008 | 2 comments

Offline Tips Continued

Today Seth Godin blogged on the idea of old world marketing versus the new tools available online.  This ties in well with my post yesterday about 7 Offline Ideas for Marketing your Business.

Email and internet tools can create the illusion of reaching a greater audience but often times these tools act as a shield or a shortcut to connecting with your customers or audience.

This week I was faced with a similiar challenge.  I started this blog in May and had a personal goal of 30 posts before I would launch it to my personal network.

I crafted a very personal email and was ready to send it out but sat on it for a day.  I shared it with a trusted friend and mentor and he mentioned it lacked the classic “WIFM” information.  Which is the eternal question we all ask,  “What’s in it For Me?”

I spent a little time thinking about what I was offering my audience and came to an epiphany.  My email would never be as effective as calling each and every person in my trusted network and sharing my new passion Expert in the Rough. I would never be able to recreate the personal connection I could create by phone or in person.

It’s going to take me a few weeks to make the calls so don’t be offended if you reading this post and have not heard from me.

Phone calls start today.

Brian Monahan is a Professional Coach with Launch to Freedom. Brian works with emerging entrepreneurs to help them create a plan to reach their “Tipping Point” for success. Expert In The Rough is the official blog of Launch to Freedom. Feel free to share posts and articles on your website or newsletter with attribution and a link back to the original content. Visit Launch to Freedom to sign up for your free “21+ Must Have Free Business Tools for the Small Business Owner”

2 Responses to “Offline Tips Continued”

1. Georgina Taylor says:

   August 13, 2008 at 7:53 pm

   The WIFM is key in every proposal, I like the handy acronym. Phone calls definitely add the personal touch and communicate the kind of involvement that shows that YIFT (You’re In it For Them).
2. Brian Monahan says:

   August 13, 2008 at 8:12 pm

   Georgina,

   I have never heard YIFT. I love it. A new mantra for blogging.

   Brian

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